Where People and Technology Meet
- Kelly Chard

- Sep 6
- 2 min read
Updated: Sep 8
At GrowthMD, we believe the future of accounting sits at the sweet spot between human expertise and cutting-edge technology.
Last week brought this vision to life in two exciting ways:
Kelly Chard’s Presentation to CAANZ Members
Kelly had the opportunity to speak to Chartered Accountants ANZ members across Australia on the topic, “The Intersection of Technology and Accounting”. Her session delved into how firms like GrowthMD are utilising digital tools to deliver genuine strategic value, not just compliance.
GrowthMD at Xerocon
Our team also joined an inspiring lineup of innovators and advisors at Xerocon, where the theme, “Closer, Better, Bigger”, reminded us of technology's ability to:
Bring us closer to clients through seamless collaboration
Drive better outcomes by automating repetitive tasks
Unlock bigger opportunities with data-driven insights that support long-term growth.
What This Means for Your Practice
For our medical industry clients, the benefits of our interest in technology are:
Simplified financial management: Xero’s ecosystem continues to move toward automating the essentials, reconciliations, payroll, and invoicing, freeing up your team’s time
Business clarity: Up-to-date reporting gives you visibility on cash flow, profitability, and performance. We now use Fathom, Brieff, Xero and Cubiko (where available) to amplify our business advisory services
Smarter decision-making: With real-time insights, we can spot trends, highlight risks, and model scenarios so you can make confident choices.
Today’s Practice
We have always believed that smart technology usage will make running your practice more efficient. We also believe that your practice needs great humans, both at the practice level and the accounting level, to turn numbers into meaningful action.
That’s why we’re continually investing in our teams’ capabilities, embracing safe and appropriate use of AI, and staying engaged with the conversations shaping the profession.
Our ultimate goal? To help your practice grow stronger, smarter, and more sustainable while delivering the financial insights you need to focus on what matters most: your patients.
Reach out to the GrowthMD team and let us show you how the perfect blend of people and technology can transform your financial management.
















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